Dean Poole: design as a language

Dean Poole's the first New Zealander to become president of the global design organisation Alliance Graphique Internationale (AGI). He talks about the importance of design in a world reliant on technology, and the blurred lines between who is considered a designer and who's an artist. He believes that images will be used more frequently as a means of communicating rather than words. Dean and his design team at Alt Group were also the creatives behind the clever Auckland Art Gallery logo.