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Cooking can seem like a chore. David Tamarkin's mission is to turn it into a joy. The New York-based chef is the man behind the Cook90 challenge, which urges participants to cook 90 meals in 30 days. He wants people to start seeing cooking as a fun activity in itself - rather than something to endure in order to get to the rest of their evening. This year 150,000 people signed up to the challenge on Tamarkin's website Epicurious. He's released a book to help guide them on their journey: Cook90: The 30-Day Plan for Faster, Healthier, Happier Meals.
