Blenheim has knocked Whakatane off its pedestal as the country's sunniest spot.
Blenheim's Seymour Square on one of the town's typically sunny days. Photo: RNZ / Tracy Neal
After holding the title for four out of the past five years, the eastern Bay of Plenty town has slipped a notch.
Marlborough Mayor Alistair Sowman said Blenheim being crowned number one was sure to boost tourism in the area.
"People like to go where the sun is and if you've got a consistent record like Blenheim has over the years, it's certainly a good advertising tool," he said.
Whakatane mayor Tony Bonne said he believed his town had had a record-breaking number of visitors this summer.