Bodo Lang
Tupperware's bankruptcy unleashes the plastic memories
The novelty has worn off for the plastic products sold by way of social gatherings, crushed by online access to cheaper goods. Audio
'All Eyes on Rafah' slogan spreads across social media
As Israel presses ahead with its assault on Rafah in southern Gaza, in defiance of international anger over civilian casualties a growing campaign with the slogan "All Eyes on Rafah" has picked up… Audio
Fonterra proposes selling all consumer brands
Massey University professor of marketing Bodo Lang speaks to Lisa Owen about Fonterra's move to sell its iconic brands. Audio
Why local feta cheese producers need a new name
Under the new free trade agreement with the European Union, New Zealand cheese makers won't be allowed to use the name 'feta'. Professor of Marketing at Massey University Bodo Lang joins Emile… Audio
Advertisers changing target audiences due to cost of living crisis
The cost of living crisis is expected to change the ads we see each day.
That's because younger people, and families, are feeling the sharpest pinch.
Many baby boomers are awash with cash, and… Audio
The Psychology of Black Friday
Until seven or eight years ago Black Friday was a sales day in America, that few of us outside of the country had heard of. Since then it's grown into a global shopping phenomenon. A report released… Audio
Election day stickers have been given the axe
This year there will not be stickers for people who vote. No more Mr Orange Man adorning the lapels and shirtfronts of the nation. The Electoral Commission by way of explanation says the decision came… Audio
Bogus 'mentoring' schemes promise quick riches to vulnerable young people
There are concerns pyramid schemes disguised as mentorships are targeting a wave of young people. If it sounds too good to be true, it probably is, says Massey University business school marketing… Audio
Labour unveils new slogan
Labour wants voters to know that the party is In It For You, the words of the new slogan it will be using during the coming general election campaign.
Chris Hipkins launched it over the weekend.
… Audio
Word of mouth: What is it, does it work and how can it be used?
Marketing expert Assoc. Prof. Bodo Lang explains what word of mouth is, why it works, and how much it can be trusted. And he reveals that whether it's online or face to face really matters. Audio
Pre-panel with Max Harris and Janet Wilson
Wallace and panellists Max Harris and Janet Wilson hear from associate professor at the University of Auckland's business school Bodo Lang who has spent his career studying and demystifying word of… Audio
Obsessive cycling disorder bike covers spark complaints
A brand of protective bike covers sold under the name "obsessive cycling disorder" has sparked complaints from people who say it's insensitive to the OCD community. The business owner says the name… Audio
Psychology can help us form herd immunity against misinformation - marketing expert Dr Mike Lee
Marketing expert Dr Mike Lee has kept a ten-year watch on the anti-vaccination movement. In this illuminating talk, he explores how we could develop herd immunity against harmful misinformation. Video, Audio
Covid-19: First dose vaccination numbers dropping
The daily number of people getting their first Covid-19 vaccine dose has tumbled.
Only a quarter of the number that were going for shots in early September have been rolling up their sleeves this… Audio
Marketing expert on All Blacks INEOS sponsorship
New Zealand Rugby has signed a six-year sponsorship deal with a British petro-chemical company.
The logo of INEOS will appear on the back of the All Black's shorts and on the front of their training… Audio
Marketing could convince New Zealanders to get vaccinated
The government is expected to use a marketing campaign to convince New Zealanders who are on the fence about the Covid-19 vaccination.
Bodo Lang, an Auckland University marketing lecturer, says there… Audio
Training for giving Covid jabs expected to start next month
Training to administer Covid 19 vaccines should start next month, with up to three thousand more healthcare staff needed.
But there are fears some people won't accept the jab, and it's those people a… Audio
Marketing expert on Safety Warehouse money stunt
The fake money drop over the weekend which turned in to a riot is now in the hands of the Commerce Commission.
The Safety Warehouse, which sells protective wear, advertised that $100,000 in cash… Audio
Sale sale sale - how many imported shopping events can we take?
New Zealand's seen an explosion of imported online shopping events - but are we pushing this retail trend too far? Audio
No Sugary Drinks Logo Launched
New Zealand's first 'no sugary drinks logo' has just been released, and it will be available for display in schools, businesses, workplaces, public spaces and event venues. Audio
