Bodo Lang
Midday Report Essentials for Friday 28 March 2025
In today's episode, the government is bringing in the Commerce Commission to keep an eye on Wellington Water, an emergency meeting has been held in Auckland to discuss homelessness, F1 driver Max… Audio
Red Bull's Verstappen likes post criticising Lawson axing
Kiwi F1 driver Liam Lawson has been dumped from the top Red Bull team - but that's not what's making the headlines. Massey University professor of marketing analytics spoke to Charlotte Cook. Audio
Govt launches $500,000 tourism campaign
On Sunday the government launched a new $500,000 tourism campaign aimed at getting Australians to visit New Zealand. Massey University professor in marketing Dr Bodo Lang spoke to Ingrid Hipkiss. Audio
Needles found in food at Auckland supermarket
Police are investigating after needles were found in two different food products at a supermarket in Auckland. Massey University Professor of Marketing analytics Dr Bodo Lang spoke to Tuwhenuaroa… Audio
Shower Thoughts: How are Black Friday sales profitable?
Marketing analytics professor Bodo Lang weighs in on how 80 percent-off sales can be good business. Audio
Tui brings back 'yeah right' ads
Tui Breweries infamous 'yeah right' advertising campaign is back and causing a stir already. Massey University professor in marketing and advertising Dr Bodo Lang spoke to Charlotte Cook. Audio
Tupperware's bankruptcy unleashes the plastic memories
The novelty has worn off for the plastic products sold by way of social gatherings, crushed by online access to cheaper goods. Audio
'All Eyes on Rafah' slogan spreads across social media
As Israel presses ahead with its assault on Rafah in southern Gaza, in defiance of international anger over civilian casualties a growing campaign with the slogan "All Eyes on Rafah" has picked up… Audio
Fonterra proposes selling all consumer brands
Massey University professor of marketing Bodo Lang speaks to Lisa Owen about Fonterra's move to sell its iconic brands. Audio
Why local feta cheese producers need a new name
Under the new free trade agreement with the European Union, New Zealand cheese makers won't be allowed to use the name 'feta'. Professor of Marketing at Massey University Bodo Lang joins Emile… Audio
Advertisers changing target audiences due to cost of living crisis
The cost of living crisis is expected to change the ads we see each day.
That's because younger people, and families, are feeling the sharpest pinch.
Many baby boomers are awash with cash, and… Audio
The Psychology of Black Friday
Until seven or eight years ago Black Friday was a sales day in America, that few of us outside of the country had heard of. Since then it's grown into a global shopping phenomenon. A report released… Audio
Election day stickers have been given the axe
This year there will not be stickers for people who vote. No more Mr Orange Man adorning the lapels and shirtfronts of the nation. The Electoral Commission by way of explanation says the decision came… Audio
Bogus 'mentoring' schemes promise quick riches to vulnerable young people
There are concerns pyramid schemes disguised as mentorships are targeting a wave of young people. If it sounds too good to be true, it probably is, says Massey University business school marketing… Audio
Labour unveils new slogan
Labour wants voters to know that the party is In It For You, the words of the new slogan it will be using during the coming general election campaign.
Chris Hipkins launched it over the weekend.
… Audio
Word of mouth: What is it, does it work and how can it be used?
Marketing expert Assoc. Prof. Bodo Lang explains what word of mouth is, why it works, and how much it can be trusted. And he reveals that whether it's online or face to face really matters. Audio
Pre-panel with Max Harris and Janet Wilson
Wallace and panellists Max Harris and Janet Wilson hear from associate professor at the University of Auckland's business school Bodo Lang who has spent his career studying and demystifying word of… Audio
Obsessive cycling disorder bike covers spark complaints
A brand of protective bike covers sold under the name "obsessive cycling disorder" has sparked complaints from people who say it's insensitive to the OCD community. The business owner says the name… Audio
Psychology can help us form herd immunity against misinformation - marketing expert Dr Mike Lee
Marketing expert Dr Mike Lee has kept a ten-year watch on the anti-vaccination movement. In this illuminating talk, he explores how we could develop herd immunity against harmful misinformation. Video, Audio
Covid-19: First dose vaccination numbers dropping
The daily number of people getting their first Covid-19 vaccine dose has tumbled.
Only a quarter of the number that were going for shots in early September have been rolling up their sleeves this… Audio
