Facebook is making it compulsory for New Zealand politicians and parties to sign up to a transparency tool if they want to advertise in the lead-up to the election in September.
From next month the website will require political advertisers here to clearly mark their advertising on the social media site.
Ads referencing politicians, social issues, the election or political parties will need to confirm whose ads they are and how to contact them.
All ads will be stored so people can see how much they cost and who interacted with them.
Anna Rawhiti-Connell is a social media consultant and commentator.
